Before you appeal a Merchant Center "misrepresentation" suspension: a Shopify checklist

A misrepresentation suspension usually arrives without the specific reason. Google's policy says most violations get a warning with 7–28 days to fix, egregious ones are suspended immediately, and appeal reviews typically take 7 business days (Google: misrepresentation policy). Appeals are limited, so rule things out first.

What the policy lists

• A false identity, business name or contact information.
• Hiding where the business is or where products ship from; a false physical address.
• Implying affiliation with, or endorsement by, a brand or person you are not affiliated with.
• Not disclosing the total price, shipping costs, return shipping fees, fulfilment timelines or refund restrictions before purchase.
• Refusing returns or refunds your own policy promises.

What you can check on the storefront

1. Policies exist and say something. Shipping, refund, privacy and terms pages with real text (empty-policy guide).
2. The refund policy states a return window and return method, matching Merchant Center's "Shipping and returns" settings (source).
3. Real contact details — an email address and, if you have them, a phone number and the same business address that is in Merchant Center. A form alone gives a reviewer nothing to verify.
4. Prices match between your product pages, the feed and checkout, including sale prices.
5. No borrowed authority — brand names, "official", "authorized" or trust badges you cannot back up.

What no tool can see

Many causes sit in your Merchant Center or Google Ads account settings, business verification, or the history of the domain. Checking the storefront rules out the site-side causes; it cannot rule out those account-side ones, or tell you Google's reason.

Check your four Shopify policy pages for free: Run the free policy check

Not affiliated with Google or Shopify.